Iberitos obtains the "Flavor of the Year 2019" distinction.

The Iberitos brand has obtained the "Flavor of the Year 2019" seal awarded by AINIA for retail products. In this case, this distinction has been obtained to the range of york ham, pâté, cured ham, Iberian pâté and turkey cream.

Flavor of the year 2019

"Obtaining this distinction means being next to some of the leading brands in the Horeca and retail channel, as well as an opportunity to make the brand and these products known at a national level, and to contribute to their commercial expansion", says Rafael Román, Iberitos' General Manager. From now on, these products will be able to carry the seal printed on their product image.

This Taste of the Year quality seal is the only one based exclusively on the taste qualities of the products, which are tested and approved by consumers without brand reference, according to AINIA.

"It should be noted that the four products presented have far exceeded the score of the AINIA tasting panels",remarks Rafael Román. This is not always the case; there is always the possibility that products submitted to the contest do not reach the minimum values imposed by the tasting company.

The company has chosen to present these products(york ham, pâté, cured ham, Iberian pâté and turkey cream) because "they are our flagship within the company and under the same range of products (meat pâtés), which has allowed us to present as many products as possible", added the Iberitos General Manager.

From now on, "we have to consolidate the market we already have, increase the national market and, above all, expand internationally", emphasizes Román, although they already sell their products in almost every continent. For all this they areprepared with the creation of the new factory installed in Don Benito, which has 13,000 square meters on a 27,000 square meter plot.